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MOCUS

Comparing and contrasting information mapped to the continental United States of America, hence Maps Of the Continental United States (MOCUS).

Feel free to send me links to other interesting MOCUSes.

Urban dictionary:
Mocus - Adj. A state of confusion, often referring to the state of mind brought about by detoxification. Derived from "mostly out of focus."
You need to forgive his blithering; he just got out of detox so he's really mocus.

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  • MDC’s ‘Million-Dollar Challenge: MDC Partners is offering up $1 million to fund a new start-up agency with a fresh business model, in exchange for 51% ownership of the new agency.
MDC Partners is the large holding company that owns a large percentage of today’s prominent advertising agencies including Crispin Porter + Bogusky, VITRO, mono, Kirshenbaum Bond Senecal & Partners, and dozens of other agencies.  Today they are making waves in the agency world by offering up $1 million to fund a new start-up agency with a fresh business model, in exchange for 51% ownership of the new agency.
The most shocking—although not surprising—detail revealed in the article is that MDC spent $1 million dollars to revamp their corporate website.  Working in the advertising world for the last decade I clearly understand what all goes into the budgeting of these projects—thousands of hours of meeting, planning, debating, holding committees, politics, and then a small percentage on the actual execution of the idea.  How can you dispute that $1 million dollars isn’t an insanely bloated budget for a site built on existing platforms and technology (Twitter, Brightkite, Google Maps, YouTube)?  This is a prime example of the challenges that large agencies are facing to stay relevant in our fast-paced digital culture.
Personally I believe building a vibrant and successful agency simply takes hard work and raw talent and throwing $1 million at a startup would change the motivation to work hard from success to performing to the standards that rewarded them the $1 million. The results of both motivations might appear similar, but there is no doubt that the motivation will ultimately effect the agency culture.

    MDC’s ‘Million-Dollar Challenge: MDC Partners is offering up $1 million to fund a new start-up agency with a fresh business model, in exchange for 51% ownership of the new agency.

    MDC Partners is the large holding company that owns a large percentage of today’s prominent advertising agencies including Crispin Porter + Bogusky, VITRO, mono, Kirshenbaum Bond Senecal & Partners, and dozens of other agencies.  Today they are making waves in the agency world by offering up $1 million to fund a new start-up agency with a fresh business model, in exchange for 51% ownership of the new agency.

    The most shocking—although not surprising—detail revealed in the article is that MDC spent $1 million dollars to revamp their corporate website.  Working in the advertising world for the last decade I clearly understand what all goes into the budgeting of these projects—thousands of hours of meeting, planning, debating, holding committees, politics, and then a small percentage on the actual execution of the idea.  How can you dispute that $1 million dollars isn’t an insanely bloated budget for a site built on existing platforms and technology (Twitter, Brightkite, Google Maps, YouTube)?  This is a prime example of the challenges that large agencies are facing to stay relevant in our fast-paced digital culture.

    Personally I believe building a vibrant and successful agency simply takes hard work and raw talent and throwing $1 million at a startup would change the motivation to work hard from success to performing to the standards that rewarded them the $1 million. The results of both motivations might appear similar, but there is no doubt that the motivation will ultimately effect the agency culture.

    Posted on June 25, 2010 via Jonathan Moore with 8 notes

    1. dooleynoted reblogged this from jonathanmoore and added:
      you can virtually stalk
    2. mocus reblogged this from jonathanmoore and added:
      Challenge: MDC Partners is offering up $1 million to fund a new start-up agency with a fresh business model, in exchange...
    3. minusmanhattan liked this
    4. nurkucukdemirci liked this
    5. jonathanmoore posted this
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